How to Increase Sales and
Make 2018 Your Best Year Ever
The fastest way to increase sales and make 2018 your best year ever, is to put your brand in front of highly-engaged buyers.
Let me give you an example. You are reading this page right now because you searched for ways to increase sales on Google and clicked on our ad
By using very specific keywords in our ads, we were able to eliminate thousands of business owners and marketing directors in the UAE and only speak to people like you who are interested in increasing sales.
Since you have taken the effort to search for ways to increase sales, we are assuming that you are a highly engaged prospect for our digital services.
If you want to use a similar approach for your brand, we recommend you use Google Ads to find that highly engaged group of people who are actively looking for your product or service. It is the fastest way to zero in on your target group of buyers.
Before you start using Google Ads, a word of caution. Google is the richest media company in the world and they got there by creating an advertising platform that looks deceptively easy to use but is in reality the most complex ad platform ever built. It is almost like a fighter jet that looks like a Cessna from the outside.
So, how do you use Google and get in front of engaged buyers? You start with the average life-time value of your most profitable customer.
Let's assume you are a Skincare outlet and the average life-time value of one customer is AED 16,000.
Next, you need to figure out how many enquiries it takes to get a sale. 25% is the typical conversion rate in the skincare retail industry, so it will take you 4 enquiries to make a sale.
If your monthly budget for advertising on Google is AED 50,000 and if you hire a professional agency like SEO SOUQ to run your digital campaigns, you can expect to generate 100 inbound enquiries that could lead to 25 paying customers or AED 400,000 in sales.
As your monthly expenditure on the digital campaign will be AED 50,000 and revenue from the campaign stands at AED 400,000 you will be making a 700% ROI directly from the campaign.
If all of this sounds interesting and you would like to take this Sales Conversation forward, feel free to contact us by filling the form below.